Malt is one of the largest whisky sites in the UK, read by some 30,000 individuals each month. Edited by a regular contributor and reviewer to Whisky Magazine, its aim is simple: to write about whisky with intelligence and a little humour, whilst occasionally poking fun at the industry – because we take whisky both very seriously and lightheartedly.
Get in touch if you’ve got a question or need any advice.
Who runs this thing?
Malt’s run by Mark Newton, editor and writer of 99% of the content. Mark’s written about whisky in publications such as Whisky Magazine, where he’s been one of the two lead tasters for 2017, Whisky Quarterly, Fieldsports Magazine and The Scottish Sporting Gazette, has been a whisky judge at the Global World Whisky Masters, and occasionally writes tasting notes for the retailer Abbey Whisky. He’s an experienced writer, having published several mass market genre novels, numerous short stories and magazine articles, and has even written for BBC Radio 4. For his day job, he works as a content specialist (so, more writing). Keep in touch on Instagram, on Twitter or Facebook.
For the sake of transparency, Mark’s also involved in communications work for Renegade Spirits’ Waterford Distillery. He may shed more light on this if you ask him.
Who the hell reads Malt?
Currently, each month Malt gets up to 33,000 visitors reading from all over the world, but mainly the UK and US, with a decent proportion in Germany and France too. In 2016 there were about 165,000 visitors reading the site, and about 350,000 page views in all.
Malt gives very honest opinions, which is especially important to remember when samples are sent out on a regular basis.
People actually buy whisky off the back off these reviews, and whisky isn’t cheap, so it’s important that we tell it how it is so readers don’t waste their money on poor products.
There are lots of people being very kind to publicists about their whisky, in order to get more whisky. There are even bloggers who want to charge brands for posting articles without telling the readers that it’s paid content. You most certainly won’t find that here.
What you will find is intelligence, research and genuine enthusiasm for the subject.
New to whisky?
Just bookmark the site, or subscribe to our posts. Though the subject might be intimidating at first, there’s no substitute to just throwing yourself into whisky (figuratively, not literally, though that may help too) and learn a little each week. Our posts don’t assume you know everything, so you’ll easily be able to pick things up as you go along. And if you’re a whisky geek, may you enjoy the ride.