Haig Club Single Grain Scotch Whisky

I wanted to call this post “blend it like Beckham”, but it’s a single grain whisky – not a blended whisky – and thus my pun will forever go unappreciated. Haig Club whisky has caused a bit of a stir in the whisky world because it comes attached with a celebrity – a Mr David Beckham. You can imagine the jeers of a thousand hardened dram-pushers at just the thought of that.

Haig Club is a new brand from Scotland’s oldest grain whisky producer, the House of Haig, which dates back to the 17th Century. Originally John Haig & Co Ltd, whose family included Field Marshal Douglas Haig. David Beckham is being heavily featured in the promotion of the new Diageo whisky. Perhaps worth noting is the rather unique packaging of an electric blue square bottle, shaped to look like a cheap Davidoff aftershave knock-off (I jest; I actually quite like the design involved, and I’m a fan of a unique bottle).


Now I’m all for promoting single grain whisky, and I’m very much an admirer of this much maligned liquid. Grain whisky is a little different to malt whisky. Instead of barley being used as the source of sugary goodness, other grains are used – historically maize, but mostly wheat these days. It’s distilled in a column still, unlike the attractive copper stills you might have seen on a distillery tour and postcard, and comes out at a much higher ABV. All in all, it’s cheaper to produce and grain whisky tends to be used in blends for the most part (hence the fact that it’s often looked down upon). But there’s been a marvellous trend of late for single grain whiskies. This pleases me no end – because it can be terrific. The Clan Denny range from Douglas Laing, and Nikka whiskies are particularly good and worth checking out.

Bringing in a celebrity to draw attention to single grain is no bad thing, as far as I’m concerned. But what of Beckham’s whisky itself? Bottled at 40% ABV, and priced at £45, is this liquid best consumed or slapped on the face after shaving?

Colour: deep copper. On the nose: A lot of dairy flavours coming through: a very creamy brie, a little evaporated milk perhaps, but then some curious agricultural and brackish notes. A bit weird, but not entirely unpleasant. Vanilla, then more like a freshly unwrapped Werther’s Original. A whiff of burnt matches in the distance.

In the mouth: … I’m sure some flavours will come along shortly… Nothing really. Some very faint yeasty, doughy notes – not unlike champagne, but a glass that’s been left out in the sun too long. A little caramel perhaps, but that’s it. This is probably the blandest whisky I’ve tasted in a long while. You can honestly get cheaper blends with far more flavour. Just pick up any bottle of Johnnie Walker, seriously. If you want to try an interesting grain whisky, try and get a bottle of Nikka Coffey Grain instead. Like a funky bottle and amazingly tasty whisky at a cheap price? Buy Nikka from the Barrel.

As for Haig Club? Very disappointing. I honestly expected more. This is all about the nice packaging, with not much going on inside. It’s way overpriced and best avoided – don’t be swayed by the branding.

  1. raithrover says:

    Have had more of this and even with pork belly as a marinade I had to throw in some Deanston to deliver flavour. I’m very interested to see when the main launch comes how it is received. At least I have a nice blue bottle perched on a window sill as a memento.

  2. Bill Maclagan says:

    This is easily the worst whisky I have ever tasted and I have about 120 bottles of my own. Some of which are not great. But I would be embarassed to be associated with this swill. Awful.

  3. peter says:

    Well, i have been drinking flor fe cana 18 yr. Old rum for 7 years. Haig club was being promoted at Tocumen airport duty free in panama. Went in to buy flor de cana 18 yr. And tasted haig club after enjoying three havama club anjao. Thought it wad very smooth. But, now back home tastong it.. young, light and sweet. For usd. 57.00 i wish i had bought another bottle of flor de cana for usd. 40.
    00 live and learn. If you got a winning horse. Stick with it!!

    1. Norman Hawkins says:

      I can’t speak for the Club versioñ, but the Haig whisky we had in our local south of England Club 30 years ago was the worst whisky I’ve ever drunk. Paint stripper would probably have been a better option. At the time, Grouse, Teachers and Bells were the preferred choice of regulars.

  4. Ernie says:

    I have bought several bottles of Club and loved it, But now Dave the pillock has endorsed it, it tastes like S==t, Buy no more, sorry Haig, Beckham is a NO NO< To millions of people.

  5. Dustin S says:

    This is the worst “scotch” I have ever tasted. I kept drinking it until it was half gone out of respect for the person who gave it to me. I kept drinking hoping that my opinion of it would improve as I became intoxicated. My opinion did not change. Smells like paint thinner. Tastes like paint thinner.

    It is labeled as “single grain” and not “single malt”. I’m not sure what that means, but in hindsight I think its a bad sign. It says it is “aged in toasted oak casks” but doesn’t say for how long. Another bad sign.

    If David Beckham put his name on this, well then that guy has never drank scotch before.

  6. Doug says:

    Mine is clear color,not COPPER.bought in china
    Worried it’s counterfeit. (China often counterfeit with poison ingredients )
    Can anyone tell me the color of this horrible stuff?

    1. Mark says:

      Doug – do you mean it is completely clear? I mean, it’s reasonably pale, but it shouldn’t be clear…

  7. Paddy says:

    Hi there,

    another whisky that lays its focus on a big name instead of big taste. There are definetly better blends out there. Very sad because a lot of whisky greenhorns might buy it because of the big name and then get disappointed.

    Greetings from Germany!

    1. Mark says:

      Quite right, Rebecca. I am no artist. Unless you meant palate, in which case I shall seek an immediate transplant so I can enjoy the world of wonders I have been denied.

  8. RoseM says:

    What a shame! I was bought two.litres of Haig Club for Christmas such a disappointment very pale in colour! no matter, but little taste, no after notes nothing, tastes as it looks insipid

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