Recently I had an interesting conversation with a wine and spirit merchant recently over general whisky happenings and they commented on the pressure of rising gin sales. Whilst any growth is good news for any seller, particularly one such as gin, which is attracting new buyers to stores. It was at the cost of whisky shelf space and to some degree highlighted limitations in the knowledge of consumers.
Even today Harris distillery announced that they are running out of the distinctive glass bottles due to a furnace upgrade at their supplier. Gin is being rationed! It’s a short-term measure but shows how popular it has become in such a short space of time.
Whilst I’m not a gin drinker whatsoever, I do appreciate the design competition that unfolds in retailers. Bottles of all shapes and sizes, complete with visually stunning labels all jockeying for prominence. In comparison the whisky section looks a little drab and aged; you really have to engage and handle the bottles to find out what you need to know before purchasing your whisky. Most whisky bottles don’t scream come over here and look at me compared to rival gin offerings.